Denotation refers to the simple and direct meaning of a word. All words have a denotative meaning. Connotation refers to the different associations carried by a word in addition to its denotative meaning.
Note that a word may have different connotative associations for different people. Brochures often use words with positive and desirable connotations to make their subjects more attractive and appealing
Showing posts with label English-Vocabulary. Show all posts
Showing posts with label English-Vocabulary. Show all posts
Saturday, November 20, 2010
Euphemisms
A euphemisms is a word or statement that replaces another to make it less direct or offensive. Euphemisms are commonly used to make unpleasant statements less unpleasant, and we use them every day in conversation
Objective Language
Objective language is language that is based on facts rather than personal feelings
Suffixes
A suffix is a word-ending that is attached to a stem word to change its meaning. Like perfixes, suffixes are extremely important in English because they serve t add meaning to stem words.
There are two types of suffixes, inflectional and derivational suffixes. An inflectional suffix does not change the function and that a stem word serves in sentence. After taking in inflectional suffix, nouns, verbs and adjectives still remain they are
There are two types of suffixes, inflectional and derivational suffixes. An inflectional suffix does not change the function and that a stem word serves in sentence. After taking in inflectional suffix, nouns, verbs and adjectives still remain they are
Standard English
eStandard English in the form of English that is the most acceptable to the largest number of people. It is the form of English that is the most appropriate for almost every purpose, audience and context. As such, it is very important that we learn to speak and write Standard English
There are two general forms of Standard English in the world, American English and British English. Many of the movies we watch come from America. As such, the characters in these movies speak in American English.This is differnt from how we express ourselves in Singapore, where we tend to use British English
There are two general forms of Standard English in the world, American English and British English. Many of the movies we watch come from America. As such, the characters in these movies speak in American English.This is differnt from how we express ourselves in Singapore, where we tend to use British English
Homophones and Puns
There are many words in the English language that have the same sound but are spelt differently. This words are called homophones
Word Association
The most basic part of any sentence is the word. A word never exist by itself. Thinking about one word tends to make us think of another word, which tends to make us think of yet another word... and so on!
Word association refers to the way in which certain words seem to naturally group themselves together
Word association refers to the way in which certain words seem to naturally group themselves together
Context
Everything we write and say occurs within a context. Context refers to the specific circumstances in which words and sentences are written or spoken. Context helps us understand the meanings of words used
Non-Discriminatory Language
Non-Discriminatory language is language that is not biased against any race, religion or sex. It is against the law to use language that discriminates against people based on their race, religion or sex.. In any writing we do, we must be careful that we do not express any discrimination
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